Yeah technology is great and all that, but the speed at which it is moving can be just too much. Back when I started assisting, it was common for the photographer to still be shooting with the same Hasselblad he/she started their professional career with. Try to do that with a piece of equipment these days and it’s just a laugh. If we get 12-18 months out of a camera we are doing pretty good… But I guess that’s just the way it is now-a-days.
Anyway… Saw this the other day (not the Sizzalean ad) and was pretty blown away. It took a while to fully commit to a 4k back end, but it looks like its going to be time to toss the computers and upgrade yet again.
Behold, 10k.Back to Blog